Returns are a nightmare for online retailers and shoppers alike. For brands, they translate into logistical costs and lost revenue; for customers, they mean disappointment and hassle. According to industry reports, ill-fitting clothes are responsible for nearly 60% of returns in fashion e-commerce.
Tryly addresses this issue with an AI-driven size matching system that is both precise and intuitive. The process begins with customers uploading a quick body scan or providing basic measurements. The AI then analyzes their body shape and recommends sizes that are most likely to fit perfectly.
This technology eliminates the trial-and-error nature of online shopping, giving customers peace of mind while drastically reducing the return rate. For retailers, fewer returns mean higher profitability and a more sustainable operation, with less waste generated from returned items. Tryly is not just changing the way we shop—it’s transforming the economics of e-commerce.